Diddy Durant

Diddy Durant is a results-oriented commercial leader with over 20 years of experience in the event industry. As the Director of Business Development, she is responsible for promoting Amsterdam and the RAI as the ideal destination for a wide range of international events.

Under her leadership, a dedicated team of Business Development Managers works to ensure that both people and events reach their full potential. Diddy has built a strong network and possesses extensive industry knowledge, with a proven track record of fostering successful events. Since joining the RAI in 2012, she has been instrumental in driving the brand’s international growth.